The Write Impression (TWI) started in 1999, right after Jong Mesina and Ghia Pastoral graduated from college. At that time, Ghia’s family was in the printing business but was engaged in the production of mostly corporate materials. At the same time, Ghia’s cousin, who happens to be a wedding designer was putting up a one-stop bridal store at The Peninsula Manila. Then, they took advantage of the opportunity, and TWI was born.
In designing bespoke invitations, this dynamic duo challenge each other to innovate and come up with designs which can be on a par with imported creations. Both take pride in pioneering custom design invitations using creative concepts and materials. Although both Jong and Ghia are involved in the design process, Jong takes care of marketing while Ghia handles production.
Being exposed to things beautiful, Jong and Ghia get excited when they are involved in a couple’s wedding preparations. They, too, enjoy the perks of being in this industry—traveling and going out of town for location shoots for different magazines and publications. And since TWI does custom designed invitations, both are very hands-on. Whenever possible, they meet clients individually to get to know them, particularly their taste, style and ideas for the wedding.
Asked what aspect of their job they like best, they are quick to reply that it pleases them to make new friends. Inasmuch as their business is very personal, many of TWI’s past clients have become their friends. Moreover, the wonderful people and the work environment are the major reasons why Jong and Ghia enjoy their work.
On the other hand, both wish that their clients realize that it is not easy to produce an invitation. From designing to proofing, printing and assembly, TWI is meticulous to the last detail, and needs at least 3 to 4 months before the wedding to produce beautifully crafted bespoke invitations.
TWI takes pride in their invitations which are exported to the US and Europe. They do not only cater to Filipinos abroad but also to foreign clients who believe in the creativity of the Filipinos.
The self-confessed travel buddies get their inspiration from any artful creation, either from a magazine, a movie poster, a store's interiors, a dress, a product's packaging, even from a Starbucks brochure. On a lighter note, Jong can’t travel without her camera and cellphone, while Ghia makes sure she has a good book to read and her Dr. Hauschka lip balm. Both love shopping – Zara, Tyler, H&M and Kate’s Paperie and Strands Bookstore are but some of their favorite places to shop.
The most popular color combinations for wedding invitations are plum with gold or silver, turquoise with brown, chocolate brown with blue, pink or sage, champagne or taupe with pink or sage. Meanwhile, the most popular themes are oriental and vintage.
Both Jong and Ghia are kind enough to share with us some of their representative works from recent memory. Go ahead and enjoy these deliciously crafted bespoke invitations.
1. A most elegant way to invite guests to your modern vintage thematic wedding, this invitation features a dark colored portfolio highlighted by Swarovski-encrusted initials of the bride and the groom. This invitation set also introduces time-tested hand calligraphy to add a more personalized touch.
2. This hard board portfolio wrapped in chocolate brown Thai silk makes a dramatic statement. The green band, also in Thai silk, resembles an obi sash complementing the Asian wedding theme. It features the monogram of the couple. A stylized cherry blossom printed on the main invitation becomes the focal point when the invitation is opened.
3. From the bold use of plum, orange and red coupled with lush blooms and elegant typography, this invitation suite stands out among the rest. The same pattern on the sash that holds the invitation together is printed on the main invitation. The use of a more neutral color for the text lends a degree of formality to the invitation set.
4. This invitation reflects what simple elegance is definitely all about. From the use of muted colors to the clean typography for the monogram and the text, this invitation speaks of a wedding in style. Moreover, it is highlighted by a single Swarovski crystal set strategically between the names of the bride and the groom.
5. Combining the subtle blues of the sea and the beautiful brown sand of Punta Fuego, this invitation is perfect for a beach-inspired wedding. Guests will be enticed to travel the distance by the depiction of the beach motif thru iconic representations of sea shells, lighthouses and palm trees. The invitation is held together by a translucent paper with sea shell prints, and is further enhanced by a real sea shell tied with natural pulp.
Jong (extreme right) with Joy and Ernest of Events! Events!